I'M
BRAD BENTON.
HOSPITALITY: noun hos·pi·tal·i·ty
/ˌhäspəˈtalədē/ the friendly and generous reception and entertainment of guests, visitors, or strangers.
My passion for the hospitality industry spans many years, excelling in numerous professional positions in sales, operations, revenue management, CRM/loyalty marketing and partnerships. I have a diverse background and international experiences that anchor me with a wealth of knowledge to successfully lead with a global mindset to achieve results. I am a proven leader hardwired with the ability to lead diverse virtual teams against strategies in a heavily matrixed environment.
01 COMPETENCIES
MY KNOWLEDGE LEVEL BY DISCIPLINE
HOSPITALTIY
100%
MARKETING
85%
LOYALTY
90%
REVENUE MANAGEMENT
70%
PARTNERSHIPS
80%
BRAND
70%
OWNER RELATIONS
65%
02 PORTFOLIO
SOME OF MY COLLABORATIONS.
VOLUNTEER WEBSITE BUILDS.
03 Experience
DISTRIBUTION & REVENUE STRATEGY
Sr. Mgr. Distribution + Dir. Global Revenue Strategy
Lead key initiatives to strengthen distribution and revenue strategies, and create or adjust revenue programs and policies leveraging cross-functional teams to drive demand generation efforts.
LOYALTY
Dir. Global Programs + Dir. Loyalty Partners
Led member growth strategy outside the U.S. and later championed the partner contract integration efforts for combined loyalty programs across 50 loyalty partners.
BRAND MARKETING
Dir. Brand Partnerships
Expanded development, management, and activation of marketing partnerships for Marriott's lifestyle brand portfolio.
LOYALTY
Sr. Mgr. Loyalty Promotions + Dir. Global Programs
Oversaw global campaigns and group loyalty strategy and later promoted to own member growth strategy outside of the U.S.
REVENUE MANAGEMENT
Mgr. Inventory Services + Mgr. Inventory Planning
Supported global revenue strategy as liaison between field discipline and IT department to evolve revenue strategies and train on new processes and procedures.
HOTEL SALES + OPERATIONS
Sales + Operation
Started my hotel experience in proactive sales and later leading operations for a downtown extended stay hotel. Bench General Manager in CO.
CONTACT
If you'd like to connect with me about an opportunity, please send me a message and I'll email you back as soon as I can.